September 28-30, 2026
Dubai World Trade Centre, UAE
Built on 15+ years of industry leadership, MRS MEA brings together the entire material recycling ecosystem for the first time, integrating metals, electronics & batteries, paper recycling, construction and demolition, tyres and other commodities’ recycling solutions on one powerful platform.
Evolving from its parent company Media Fusion’s flagship conferences across Dubai, Saudi Arabia, and Southeast Asia, and strengthened by the success of the Bharat Recycling Show 2025 in India, MRS MEA addresses the fast-changing recycling priorities of the Middle East & Africa—from policy and technology to trade and investment by bringing its expertise in trade show organisation and legacy conferences including Metals Recycling Confex, Electronics and Battery Recycling Confex and Paper Recycling Confex under one roof.
Moreover, its co-location with the 4th edition of Plastics Recycling Show Middle East and Africa offers participants a powerful combined platform that serves the ultimate stage for recycling in the region.
Current recycling rates around 10-85% but with a boost is a $6 billion economic opportunity with a boost.
Over 20 plants in the UAE alone with significant volumes of paper processed in KSA, Qatar and South Africa
With a per capita e-waste generation of 17kg/person in UAE/Kuwait and less than ~15% recycled – demand is huge
Growing at 3.7% CAGR, led by KSA‘s rapid expansion and Kuwait’s cleanup of 42M tire graveyards.
Recycling market valued at USD 7.9B in 2024, projected to hit USD 12.3B by 2033.
Meet key buyers, architects, engineers, and industry leaders from construction, insulation, automotive, packaging, and industrial sectors
Launch and demonstrate your latest PU, foam, adhesives, sealants, and bonding solutions to a highly targeted audience
Tap into the fast-growing Middle East & Africa PU and ASB markets, projected to reach USD 3.3B (PU) and USD 6.8B (adhesives & sealants) by 2030
Participate in technical sessions, live demos, and panel discussions, positioning your brand as a solution-oriented industry leader
Build strategic alliances, distribution networks, and joint ventures with regional and international players
Elevate your company’s profile with media coverage, onsite branding, and digital promotion
Theme: Driving Sustainable Innovation in PU, Foam, Adhesives, & Insulation for Smarter Economies in the Middle East & Africa
As MEA drives toward smarter, greener growth, the demand for high-performance PU solutions is soaring. This year’s theme highlights AI, automation, and sustainability powering next-gen industries, aligned with goals like UAE Net Zero 2050.
R&D Manager
Purcom Química
R&D Manager
Kimpur Global
R&D Manager, Pearl Polyurethane Systems
Founder, Principal Scientist, President, Polymer Synergies LLC
Chief Supply Chain Officer, Pearl Polyurethane Systems
Sales Area Manager
Cannon Afros
Project Manager/Market Research Consultant, IAL Consultants
Market Analyst
PUdaily
Senior Global Project Leader & Technical Key Account Manager | Slabstock Additives, Momentive Performance Materials GmbH
Chief Innovation Officer
The Vita Group
President
LinQ Tech Inc
Editor, Urethanes Technology International
Sales Manager - Thermal Insulation, Cannon Afros
Executive Director - Aromatics and Polyurethanes EMEA, OPIS, A Dow Jones Company
VP Sales & Marketing
Covestro AG
CEO
Emirates Green Building Council
Technical Manager – Foam, Honeywell International Middle East Ltd.
Founder
ThaalChemy Innovations
Director - MEP Department
NAGA Architects
Technical Director EMEA
Honeywell
Managing Director
Triton Middle East
Research Fellow
Honeywell
GM, IP Harwal Polymer & TSSC Building Materials Division
CEO
Dana Group
Commercial & Specification Manager Kingspan Insulated Panels Middle East
CEO
AlexForm
BDM – Middle East & North Africa, Bostik
Associate Professor & Program Leader (Interior Design), Amity University Dubai
Managing Director Rubber World Industry LLC
UTECH MEFPU-ASB Expo 2025 is the Middle East’s leading platform for polyurethane innovation. This edition features cutting-edge foam formulations, advanced adhesives, high-performance sealants, and breakthrough bonding technologies across construction, automotive, packaging, and refrigeration. The Sandwich Panel and Thermal Insulation Pavilion showcases energy-efficient systems and materials transforming modern building solutions. Live demos and interactive exhibits highlight real-world performance.
A 3-day technical conference brings expert insights on sustainability, trends, and next-gen tech. Connect with procurement heads, technical leads, and OEM decision-makers from across the region. Fast-track partnerships, explore new markets, and compress months of business into three powerful days. Don’t miss it.
Celebrating the completion of the 2nd edition of UTECH MEFPU Expo 2023! Our trade show in the vibrant city of Dubai turned out to be a huge success. It was an amalgamation of ideas and innovations coming together from various players in the foam and PU industry.
The MRS MEA Conference unites the region’s three most influential recycling knowledge platforms on one stage:
The conference will bring together recyclers, policymakers, industry leaders, investors, and innovators to share on-ground realities, identify system bottlenecks, and co-create actionable solutions.
Designed as a platform for policy dialogue, capacity building, and cross-sector collaboration, the conference will promote international best practices across metals recycling, e-scrap and battery recycling, paper recycling, and beyond—supporting the region’s transition toward a resilient circular economy.
PU & Foam, Adhesives & Sealants, Bonding Technologies, Sandwich Panel & Insulation, Machinery & Equipment, Sustainability & Green Solutions.
Engage attendees with interactive product showcases, material demos, and innovative application systems.
Technical sessions focused on circularity, sustainable formulations, market trends, and regional policy insights.
